Cersaie 2023
The Art of being innovative at Cersaie
The Art of being innovative at Cersaie
“The Art of being a Group” is the concept of the widespread event by Iris Ceramica Group at Cersaie 2023.
25-29 September — Cersaie Pad 26 | Stand A188 — B189 and in our showrooms
Art is the common thread of this unmissable journey that unfolds from the trade fair stand to the showrooms of the brands, involving international artists.
Art is the common thread of this unmissable journey that unfolds from the trade fair stand to the showrooms of the brands, involving international artists.
The exhibition space at the Bologna Fair (Hall 26 | Stand A188-B189) tells the theme through artistic installations created by the international artist Becha exclusively for the Group.
The narrative continues in the Ariostea Showroom, which for the occasion transforms into an art gallery, interpreting the concept as “The Art of being Innovative” and expressing the Brand’s identity through art.
“The Art of being a Group” is a unique narrative made up of a multitude of faces, those of the brands that make up the Group, all united by a clear entrepreneurial vision: re-engineering ceramic material to improve the interaction between humans and the environment.
Stay Tuned!
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