From September 21 to 24, Iris Ceramica Group welcomes the design community into its showrooms for an immersive journey through matter and the many facets of the Group’s identity.
One Matter, Many Stories. One Group, countless interpretations of a single identity expressed through ceramic matter. From September 21 to 24, Iris Ceramica Group invites the worlds of design and architecture to discover its identity in its most tangible, emotional, and authentic form: through its showrooms, spaces the Group proudly calls home.
A home, by its very nature, is identity made tangible. Its colours, shapes, materials, interplay of light, and even its atmosphere transform a physical space into a deeply personal expression. Living becomes an act of storytelling—an immersive narrative of style and values. In this way, the home preserves its own history while continually opening itself to the future, evolving with coherence and purpose.
Seen through this lens, the Group’s showrooms—its homes—embody an identity shaped by meaningful stories, artistic sensitivity, aesthetic refinement, innovation, sophisticated taste, and unexpected connections.
During the four Design Nights, Iris Ceramica Group invites the design community not only to discover, but in many ways to experience these spaces of identity firsthand. The Group opens the doors of its showrooms in Fiorano Modenese and Castellarano for four days of events and immersive experiences centred around ceramic matter. Touch, sight, taste, and smell come together in a multisensory journey, transforming the showrooms into a true expression of the Group’s identity.