METAMORPHOSIS

At Fuorisalone 2025, Ariostea joins Iris Ceramica Group’s concept Metamorphosis—an immersive experience where boundaries dissolve, reality transforms, and perceptions shift.


Ariostea will take part in Fuorisalone 2025 alongside Iris Ceramica Group, interpreting the theme “Connected Worlds” through the concept Metamorphosis – the unseen is the real story. A captivating narrative that will guide visitors through a multisensory journey where the limits of perception are redefined, reality is reshaped, and experiences take on new meaning.


The Iris Ceramica Group project will unfold in two exclusive locations:


ICG Gallery Milano – Via Santa Margherita 4
April 7-12


At ICG Gallery, the Alchimia & Iris Ceramica Group project will be unveiled—a cutting-edge technological solution developed by VBH, seamlessly integrated with the ceramic surfaces of the Group’s Brands, redefining indoor design. The installation will be enhanced by immersive video artworks created by artist Lorenza Liguori, amplifying the astonishing impact of this innovation.
Ariostea will have a dedicated space within the showroom to showcase its latest materials, which blend technological research and tradition, offering innovative and sustainable solutions for contemporary design.


Palazzo Reale Milano – Piazza del Duomo 12
April 8-13


As part of the exhibition “Art Déco. Il trionfo della modernità” at Palazzo Reale, where Iris Ceramica Group is the Main Sponsor, visitors will experience the ICG Orchestra—an interactive, sound-based installation that enriches the exhibition with an original concept.
Guests will have the chance to “play” a Symphony in true Art Déco style, created using contemporary technology, transforming themselves into orchestra conductors.


With Metamorphosis, Iris Ceramica Group brings an innovative vision to Milan Design Week, merging art, design, and technology to offer visitors a unique experience where nothing is as it seems.