Symphony of Iris Ceramica Group and Ariostea’s Innovations
CERSAIE 2024
Iris Ceramica Group presents a unique experience at Cersaie 2024 with its new concept “Symphony,” where people and technology come together to create an unprecedented symphony of innovation and ceramic art. Each element of the Group plays its part in a well-coordinated orchestra, where advanced technologies and the expertise of people give life to a collective work, unique in its kind.
Symphony is a metaphor reflecting the dialogue between humans, technology, and material.
Symphony is a metaphor reflecting the dialogue between humans, technology, and material.
The people of the Group, together with state-of-the-art ceramic technologies, represent the “instruments” that blend harmoniously to create new collections capable of revolutionizing the world of ceramics.
This year, there are also great innovations at the Castellarano headquarters, where the expansion of The Arena showroom will offer visitors an unprecedented experience, discovering new collections and innovative materials. It will be possible to explore the fusion between technological innovation and tradition, fundamental pillars of our approach.
On the occasion of Cersaie 2024, Ariostea will launch the new campaign “Vanguard by Tradition,” representing the vision of a future in which innovation is inspired by the deep roots of the company’s ceramic tradition.
Experience Symphony from September 23 to 27 at Cersaie (Hall 26 | Booth A188 – B189) and at our expanded showroom in Castellarano.